New Logo Melbourne’s $240,000 makeover

Melbourne, the brand, has been given a $240,000 facelift and the result is a big M. Lord Mayor Robert Doyle has unveiled a new logo for the city, which will replace the previous M and leaf symbol introduced in the early 1990s. Cr Doyle said the old logo was “a bit daggy” and Melbourne needed a new design to reflect its cool sophistication on the world stage. “The world’s changed, the city of Melbourne has changed, this organisation has changed